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Projects in graphic design and branding for points of sale focused on creating a unique and precise visual presence that highlights the product and enhances its selling power. The work included developing a cohesive graphic language, designing print elements, and ensuring clear visibility in a competitive environment. In addition, the planning and design of three-dimensional elements enabled the creation of a user experience that connects the design to the physical space and strengthens the brand’s presence within the environment.

The projects were carried out as part of my work at Studio Heidia.